The Hidden Cost of PFAS: A Closer Look at “Forever Chemicals”
PFAS, often called “forever chemicals,” are man-made substances known for their durability and water- and stain-resistant qualities. Found in everyday items, including jackets, they help fabrics stay water-resistant and tough. But, as with most things that last forever, there’s a serious downside.
The Environmental Impact of PFAS
PFAS don’t break down. They persist in the environment for centuries, spreading through water, air, and soil. This contamination is a global issue, reaching even Australia’s most pristine environments—and it doesn’t stop there. These chemicals enter the food chain, causing long-term harm.
The Price of Staying Dry
That water-repellent jacket might keep you dry, but it could also be releasing PFAS into the environment with each wash. These chemicals seep into water systems, contaminating natural resources and disrupting ecosystems.
Is There a Better Way?
The good news is that breakthroughs in waterproofing technology are happening, such as the Bio-Alloy Shield™, a plant-based waterproof membrane developed by our technology partner, Modern Meadow. By using this innovative material, we’ve designed the world’s first jacket to incorporate it, creating a functional and sustainable alternative to traditional waterproofing methods.
Raising the Bar
We’re committed to finding sustainable technologies that reduce environmental impact without compromising performance. Just as you push yourself in your workouts, we continue to raise the bar in delivering activewear that’s better for the planet.
