Why we're doing this
We love movement but we’re not such big fans of new plastics and harsh forever chemicals (why would anyone be).
The activewear industry relies on elastane to help your pants stay up. But it’s made from new plastic and often treated with PFAS, bad for you and worse for the planet.
Currently, we have not found a elastane free fabric on the market that provides the comfort, support and sweat wicking you need for your high intensity work outs.
But we can do better than using new plastic! We use recycled fabrics in all our activewear and organic in our outerwear. We are working towards plastic free options that maintain the quality you deserve.
Because no one likes saggy, soggy, sweaty workout gear. Your outfit should be working as hard as you do, and perform like a second skin.
We start with recycled materials but we don’t stop there, we continue to innovate for an entirely plastic free future. It won’t happen overnight, but we will take you along for the ride.
We won’t be stopped, we will continue raising the bar to make activewear that works for you, your body and your planet.
— The Earthletica Team
OUR MISSION
Eradicate plastic from activewear without compromising performance so you can work hard and sweat cleaner.
WORLD FIRST TECH
Our world first jacket with the world's first plant based waterproof membrane and recycled plastic tapeless zipper. This means less plastic and no forever chemicals!
HOW WE DO IT
HOW WE DO IT
Problem
42 million tons of plastic waste from the textile industry. Other activewear is made from virgin plastics.
Solution
We find cutting edge sustainable fabrics then tailor them with precision so they won’t move no matter how much you do.
This means
Every piece of activewear is crafted from majority recycled plastics, that still delivers compression, stretch, and softness.
Our shirts and jackets? Made with 100% organic cotton or 100% recycled nylon.
Problem
There is currently no garment to garment recycling for activewear.
Solution
We keep the end in mind when creating every piece of clothing and partner with companies to recycle.
This means
We’ve partnered with Upparel to recycle Earthletica gear at the end of its life, keeping it out of landfills. We're also focused on finding new circular technologies to push sustainability even further.
Problem
30% of clothes are sent to landfill without even being sold.
Solution
We build our inventory practices to minimise stock waste.
This means
We focus on timeless design and anti-fast fashion practices. We currently have no stock waste. As we grow, our supply chain management will scale, keeping sustainability and transparency at the core.
Our Partners
We can't do it alone.
Upparel
Upparel is our recycling partner. We look after what goes into our fabrics, but Upparel takes care of the other end of the cycle. When you send your unwearable Earthletica gear to Upparel they recycle it into all sorts of useful products and you earn a discount on any future purchases.
Modern Meadow
Modern Meadow is our technology partner for the Bronte Jacket, a bio-tech company focussed on sustainability. Their Bio-Alloy™Shield—a bio-based, lightweight, PFAS-free waterproof membrane—was a world first in our Bronte Jacket.
GreenStory
Our supply chain is verified by GreenStory to measure our positive impact and ensure our supply chain is free from modern slavery, you can be sure of the impact of your choices. They measure the impact of every choice you make.
