Why we're doing this
We love movement. But new plastics and forever chemicals...not so much. And we're guessing you feel the same.
Most activewear is made from new plastic and treated with forever chemicals (e.g. PFAS) that aren't good for you or the planet. But we get it, nobody wants saggy, soggy workout gear either. So we found a better way.
Every Earthletica piece is made from quality recycled or organic fabrics and tested for over 1,000 harmful chemicals. Your gear moves like a second skin and works as hard as you do, without the nasties.
And if you know us, you know we won't stop there. Recycled is just the beginning, we keep looking for more options that can bring you the performance you deserve.
Becasue we believe that better never stops.
- Bronte and Libby
Our Mission
A world where what supports your workout is tested, trusted and better for the earth. So you can work hard and sweat cleaner.
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Our first step is using recycled fabrics and cutting edge tech like we achieved with The Bronte Jacket - a world first plant based waterproof membrane and recycled plastic tapeless zipper.
Better materials. Less impact. On you and the planet.
Our Material Approach
Our Material Approach
We’ve developed two signature fabrics both made with 75% recycled materials and tested for over 1000 harmful chemicals.
Our outerwear is made from 100% organic cotton.
At the moment, we haven’t found a natural fibre that performs and lasts to the standard needed for high impact activewear, but our innovation arm is working on the next stage of reducing reliance on elastane and plastics.
We've made significant progress towards a plastic free future with our Bronte Jacket. World first bio-based (PFAS free) waterproofing and world first recycled airystring zipper (no zipper tape, no extra plastic better zipper performance).
We are working on new tech to create a plastic free elastane, which has the same performance but made from plants. We cannot wait to share it with you.
Why is this jacket so special?
We start with what is better and we keep going. The goal is activewear that feels and performs like a second skin, but with no plastic elastane.
We start with recycled because it's better for the environment. And we test for chemicals becasue it's better for you. But we don't stop there.
We work with our innovation partners to continue to uncover new sustainable garment tech, we test it and bring it to you.
How We Do It
How We Do It
Problem
42 million tons of plastic waste from the textile industry. Other activewear is made from virgin plastics.
Solution
We find cutting edge recycled fabrics then tailor them with precision so they won’t move no matter how much you do.
This means
Every piece of activewear is crafted from at least 75% recycled plastics, that still delivers compression, stretch, and softness.
Our shirts and jackets? Made with 100% organic cotton or 100% recycled nylon.
Problem
There is currently no garment to garment recycling for activewear.
Solution
We keep the end in mind when creating every piece of clothing and partner with companies to recycle.
This means
We’ve partnered with Upparel to recycle Earthletica gear at the end of its life, keeping it out of landfills. We're also focused on finding new circular technologies to push sustainability even further.
Problem
30% of clothes are sent to landfill without even being sold.
Solution
We build our inventory practices to minimise stock waste.
This means
We focus on timeless design and anti-fast fashion practices. We currently have no stock waste. As we grow, our supply chain management will scale alongside it and we'll always let you know how it's going.
Here's where we're at
- World first Bronte Jacket, free from PFAS, 100% recycled with a tapeless recycled zipper
- Female activewear that’s proudly designed on Australian soil
- Our tights, shorts and crops are made using 75% recycled materials sourced from fishing nets, material scraps and post consumer waste (GRS certified)
- Our activewear is tested for over 1,000 harmful chemicals (OEKO-TEX® certified)
- Our outerwear (T-shirts, jumpers, trackies) are made from 100% natural materials (GOTS certified)
- A limited range of sizing (6-14) as we begin building our community
Here's where we're heading
- Continue natural fibres in outerwear
- Continue to innovate with plant based elastane, new natural fibres and recycled elastane to completely remove even recycled plastic from performance wear
- Let the men in on the action (it’s rude to ignore half the population)
- Increase sizing range to support our growing community
- Continue testing for harmful chemcials, stay at the forefront of research into active bodies
Our Partners
We can't do it alone.
Upparel
Upparel is our recycling partner. We look after what goes into our fabrics, but Upparel takes care of the other end of the cycle. When you send your unwearable Earthletica gear to Upparel they recycle it into all sorts of useful products and you earn a discount on any future purchases.
Modern Meadow
Modern Meadow is our technology partner for the Bronte Jacket, a bio-tech company focussed on sustainability. Their Bio-Alloy™Shield - a bio-based, lightweight, PFAS-free waterproof membrane - was a world first in our Bronte Jacket.
GreenStory
Our supply chain is verified by GreenStory to measure our positive impact and ensure our supply chain is free from modern slavery, you can be sure of the impact of your choices. They measure the impact of every choice you make.
