Every product, mindfully made, always.
Activewear is one of the largest contributors to plastic waste and 85% of clothes go to landfill or are burned. We wanted to reconcile our love of high performing activewear and our worries about plastic waste. We design every piece of activewear using majority recycled plastics or organic materials.
OUR MISSION
We create future fit activewear for a new generation. Our designs empower you to do it better – elevating your look, performance, and impact on the planet. We raise the bar for sustainability, style and function.
WORLD FIRST TECH
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HOW WE DO IT
HOW WE DO IT
Problem
42 million tons of plastic waste from the textile industry. Other activewear is made from virgin plastics.
Solution
We find cutting edge sustainable fabrics then tailor them with precision so they won’t move no matter how much you do.
This means
Every piece of activewear is crafted from majority recycled plastics, that still delivers compression, stretch, and softness.
Our shirts and jackets? Made with 100% organic cotton or 100% recycled nylon.
Problem
There is currently no garment to garment recycling for activewear.
Solution
We keep the end in mind when creating every piece of clothing and partner with companies to recycle.
This means
We’ve partnered with Upparel to recycle Earthletica gear at the end of its life, keeping it out of landfills. We're also focused on finding new circular technologies to push sustainability even further.
Problem
30% of clothes are sent to landfill without even being sold.
Solution
We build our inventory practices to minimise stock waste.
This means
We focus on timeless design and anti-fast fashion practices. We currently have no stock waste. As we grow, our supply chain management will scale, keeping sustainability and transparency at the core.
Our Partners
We can't do it alone.
Upparel
We look after what goes into our fabrics, but what happens at the other end of the cycle? When you send your unwearable Earthletica gear to Upparel they recycle it into all sorts of useful products and you earn a discount on any future purchases.
Modern Meadow
Our technology partner for the Bronte Jacket, Modern Meadow is a bio-tech company focussed on sustainability. Their Bio-Alloy™Shield—a bio-based, lightweight, PFAS-free waterproof membrane—was a world first in our Bronte Jacket.
GreenStory
Our supply chain is verified by GreenStory to measure our positive impact and ensure our supply chain is free from modern slavery, you can be sure of the impact of your choices. They measure the impact of every choice you make.
