We're here to raise the bar

Sustainability is first, not an afterthought.

Activewear is one of the largest contributors to plastic waste and 85% of clothes go to landfill or are burned.

We’re here because we wanted to reconcile our love of high performing activewear and our worries about plastic waste. We design every piece of activewear using majority recycled plastics or organic materials.

Every product, mindfully made, always.

Don't just take our word for it

GreenStory is a third party partner focussed on transparency and data accuracy and they help visualise the positive impact your choices make on the planet.

Click each icon to see how your choices are making a difference:

World First Tech

We raise the bar on what is possible, reject the status quo and embrace new sustainable garment technology. Our Bronte Jacket is the only jacket in the world with a plant-based waterproof membrane, which means no PFAS, no plastic and no forever chemicals.

A tapeless zipper made from recycled plastic also means less plastic used, easier to recycle and better for the planet.

The Bronte Jacket

Our Mission

We create future fit activewear for a new generation.Our designs empower you to do it better – elevating your look, performance, and impact on the planet. We raise the bar for sustainability, style and function.

OUR VISION

To prove that innovation, sustainability, and quality can exist together without compromise.

How we do it

At Earthletica, we’re about transparency, consistency, and pushing to do it better every day.

We know we won’t solve sustainability overnight, but by continuously raising the bar, embracing cutting-edge tech, and staying upfront about where we are and where we’re headed, we’re making real progress—together.

How we do it

Better materials in

Problem
42 million tons of plastic waste from the textile industry. Other activewear is made from virgin plastics.

Solution
We find cutting edge sustainable fabrics then tailor them with precision so they won’t move no matter how much you do.

This means
Every piece of activewear is crafted from majority recycled plastics, that still delivers compression, stretch, and softness.
Our shirts and jackets? Made with 100% organic cotton or 100% recycled nylon.

How we do it

Less waste Out

Problem
There is currently no garment to garment recycling for activewear.

Solution
We keep the end in mind when creating every piece of clothing and partner with companies to recycle.

This means
We’ve partnered with Upparel to recycle Earthletica gear at the end of its life, keeping it out of landfills. We're also focused on finding new circular technologies to push sustainability even further.

How we do it

Inventory Practices

Problem
30% of clothes are sent to landfill without even being sold.

Solution
We build our inventory practices to minimize stock waste.

This means
Using our membership model we produce only what our community needs. We currently have no stock waste.
As we grow, our supply chain management will scale, keeping sustainability and transparency at the core.

We can't do it alone

Our Partners

Our Partners

Upparel

We look after what goes into our fabrics, but what happens at the other end of the cycle?

When you send your unwearable Earthletica gear to Upparel they recycle it into all sorts of useful products and you earn a discount on any future purchases.

Visit Upparel

Our Partners

Modern Meadow

Our technology partner for the Bronte Jacket, Modern Meadow is a bio-tech company focussed on sustainability.

Their Bio-Alloy™Shield—a bio-based, lightweight, PFAS-free waterproof membrane—was a world first in our Bronte Jacket.

Visit Modern Meadow

Our Partners

GreenStory

Our supply chain is verified by GreenStory to measure our positive impact and ensure our supply chain is free from modern slavery, you can be sure of the impact of your choices.

They measure the impact of every choice you make.

Visit GreenStory

Follow our journey on Instagram.

@earthletica

What are you looking for?

We're here to raise the bar

Sustainability is first, not an afterthought.

Activewear is one of the largest contributors to plastic waste and 85% of clothes go to landfill or are burned.

Every product, mindfully made, always.

Don't just take our word for it

World First Tech

Our Mission

How we do it

Better materials in

Less waste Out

Inventory Practices

Our Partners

Upparel

Modern Meadow

GreenStory

Follow our journey on Instagram.